TORONTO, March 6, 2019 /CNW/
BlackShire Capital Corp. is pleased to announce a seed investment of up to $1.5 million to fund Sister Merci Inc., a new full-service creative firm dedicated to the cannabis industry. Sister Merci Chairman, Stephen J. Headford, will provide leadership and strategic oversight of the agency. “The emerging world of cannabis in Canada is highly regulated and communications within that sphere is a very complex business,” said Stephen Headford, Chairman, Sister Merci Inc. “Sister Merci will help its clients navigate this space and provide a tailored, expert approach to cannabis branding and marketing.”
The core services of Sister Merci include strategy, public relations, digital marketing, branding and design, copywriting, packaging design and manufacturing among the first of its kind in Canada. Its mission is to become Canada’s fast-growing cannabis industry’s premier communications agency. In addition to funding, Sister Merci will be supported by Blackshire Capital through its Executive in Residence Program, which provides active management through seasoned leader placement.
While Sister Merci will focus on national cannabis branding, marketing and product development
For further information: Jean Lépine, [email protected], 416-583-2501