The 420 Games is a national athletic events company founded by cannabis advocate Jim McAlpine. The 420 Games was established in San Francisco in 2014 to de-stigmatize cannabis use, in particular, cannabis consumption combined with athletic pursuits. More than 20,000 cannathletes have competed in The 420 Games hosted across the U.S. Future 420 Games events will take place internationally including in Canada, the first G-7 county to legalize recreational cannabis. For more information, visit 420games.org.
LOS ANGELES and SAINT JOHN, NB, Nov. 26, 2018 /CNW/ – Civilized Worldwide Inc. (“Civilized”), a leading media and lifestyle brand that embraces and highlights modern cannabis culture, today announced plans to acquire The 420 Games, North America’s only events company that shines a spotlight on the complementary pairing of cannabis and athleticism. Both brands have a shared goal of de-stigmatizing cannabis use and creating a new cultural narrative.
The acquisition will further secure Civilized’s foothold in the U.S., particularly in California, the world’s largest, fastest-growing legalized recreational cannabis market. It will also create new revenue opportunities and reach new audiences as Civilized continues along its growth trajectory. The company plans to scale The 420 Games across North America beginning in early 2019.